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Our Valentines to SA media

February is known as the month of love and for the South Africa Media Innovation Program (SAMIP) we got to express our love for the local media industry and for our participants. The short month may only have twenty-eight days but we packed in more than two months worth of work in it: We went on speed-dates, hung out in a cool workspace learning about native advertising and prepared to expand our cohort of grantees.

Speed dating among journalists

Our highlight event for the month was a speed dating and networking event that SAMIP held with members of the South Africa National Editors’ Forum (SANEF) and business and technology developers in Cape Town. The event took place on the evening of February 8 at Workshop17’s Waterfront venue.  

The event kicked off with an address by newly appointed SANEF chairperson Mahlatse Mahlase on the state of news media in South Africa. 

SAMIP program officer Siyabonga Africa then introduced the program to the attendees and teased out our “Quit Your Job” challenge – which you will hear more about in time.

Our program manager, Bilal Randeree coordinated the speed-dating rounds and towards the end of the programme SAMIP called up interested parties to pitch their ideas to the audience at large. Some great media ideas were heard and the event will hopefully be repeated in Johannesburg in the future.

Going native

The following week we hosted our grantees at Workshop17 for a workshop on native advertising. Forbes estimates that the ever-evolving field of native campaigns will account for 74% of advertising revenue by 2021.

Our participants (which included Daily Maverick, The Daily Vox, Digest, Hashtag our Stories, Igunundu Press, The New EraSoul City, Volume and invited guests from the Mail & Guardian and ViewFinder) were taken through the history of native advertising and why it’s an important revenue stream by Media Development Investment Fund entrepreneur-in-residence Matthew Buckland. 

The attendees also heard from native advertising experts in the fields of publishing an advertising, who gave their take on native campaigns and the learnings they made in them.

Matthew impressed on the attendees that if they tried “dressing up advertising as editorial” they were sure to lose the game. Kathryn and Bernard Kotze from Daily Maverick’s in-house brand studio, Beatnik, also emphasised the ethics of aligning native campaigns with editorial policies. Moneyweb national sales manager Tracy Parsons advised that publishers should stand their ground in negotiations with media buyers and potential clients for native campaigns.

The workshop was a success and a good start to SAMIP’s capacity building initiatives which will see more workshops and trainings taking place throughout 2019.

Cohort highlights

Throughout February our participants also had some successes of their own including:

  • Digest founder Dhanyal Davidson, wrote an article on ways to improve managing money which was published by Fin24. The article highlights how readers use Digest to stay informed about finance and economics in South Africa.
  • Digest and The Daily Vox provided great coverage and analysis on President Cyril Ramaphosa’s State of the Nation Address which took place on the 7 February.
  • Digest, the Mail & Guardian and the Daily Maverick also provided great coverage and analysis on the Finance Minister’s Budget Speech for 2019 which took place on the 20 February.

As always we are still taking in enquiries on our website, so if you believe you have an innovative news and information organization, product or idea, please submit an enquiry and we promise to respond.

March promises to be another busy month and we look forward to what it brings.

An Octsober month for SAMIP

Octsober is one of those things that you hear about and you wonder what is the point. The premise is simple: abstain from drinking any alcohol throughout the month of October as a detox from most the year as we head into the festive season. It’s a sobering experience and so was the past month for the South Africa Media Innovation Program (SAMIP) as we added more organizations to our cohort and attended a slew of media events.

New additions

The highlight of the past month was the addition of The Daily Vox and Daily Maverick to our cohort of participants after we concluded our general entry recruitment drive. The two publications join our growing family that began with nine grantees that were chosen through the Innovation Challenge last year.

Daily Maverick is an independent online publication focusing on news analysis and investigative journalism. The publication’s investigative arm (Scorpio) was famously part of the team that reported on the #GuptaLeaks. Earlier this year they were lauded for that work by the South African National Editors’ Forum who awarded them, along with reporters from amaBhungane and News24, the Nat Nakasa Journalism Award.

The publication was selected for entry into SAMIP for its membership plan: Maverick Insider. Daily Maverick publisher and CEO Styli Charalambous says they hope to expand the publication’s revenue mix with Maverick Insider which was revealed at The Gathering in August.

“We are pleased to be working with SAMIP in our efforts to develop a sustainable membership plan,” says Charalambous. “In a time when most revenue streams have dried up we believe Maverick Insider is an innovative way of generating revenue whilst allowing non-paying readers to access our content for free.”

The Daily Vox is an independent media organisation that seeks to put the young citizen at the centre of news. The publication focuses on telling stories that matter to South Africans, especially the young and hopeful.

They gained prominence with the #FeesMustFall protests that spread across university campuses in 2016. With SAMIP’s assistance they are developing new and innovative strategies to become sustainable and profitable that will serve as a model that can be replicated by independent media in South Africa.

Client News

In the past month our grantees have produced some great examples of gender-focused journalism. The Daily Vox wrote an article which highlighted how the South African justice system continues to fail rape victims and survivors in South Africa, and Hashtag Our SA produced a video showing how menstrual cups can not only save women money but also be helpful to the environment.

Fun-ancial newsletter Digest teamed up with local comedian DevonDidIt to produce a series of hilarious videos highlighting the missing gaps in our knowledge of the South African financial sector.

 

Events

In October South Africa commemorated #BlackWednesday. Events were held across South Africa in remembrance of 19 October 1977 when 18 black consciousness organisations and mainly black newspapers were banned in South Africa.

During the week of Black Wednesday Media Monitoring Africa holds their annual Media Freedom Week events which include panel discussions on key issues in the local media industry. The discussions this year included a look at the state of the national broadcaster, the SABC, and the potential threat of bots, disinformation and misinformation in next year’s election.

SAMIP was also at the African Investigative Journalism Conference that took place at the University of Witwatersrand. SAMIP advisory committee member and MDIF deputy-CEO Mohamed Nanabhay moderated a discussion on sustainability in journalism, whilst SAMIP program officer Siyabonga Africa taught a workshop on Python programming for journalists.

With 2018 heading into its final lap the program will be looking to add more projects and organizations to our cohort and we are going through all the enquiries being made to our website.

Until next month.