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Secrets for successfully monetising newsletters

Secrets for successfully monetising newsletters

The trick to monetising newsletters and podcasts is to find creative ways to leverage your engaged audience to meet your client’s brand objectives. “Remember, commercial clients are not buying your journalism, they are paying for access to the audience you have...

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Business strategy for media start-ups

Business strategy for media start-ups

Seasoned marketing and strategy coach, Claire du Preez, was the trainer for a virtual ‘Business Strategy for start-ups” workshop hosted by SAMIP, sharing tools and specialist expertise, having been part of a start-up journey that achieved a billion-rand exit....

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Niche publications – the future of media?

Niche publications – the future of media?

According to a 2019 Reuters Institute Digital News report, niche publications are growing twice as fast as their more general counterparts, with audiences increasingly seeking out specialised content to suit their needs and interests. There are clear advantages to...

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Digital strategy for newsrooms on a budget

Digital strategy for newsrooms on a budget

First be clear on who you are and what you want to achieve, advised Verashni Pillay, founder of explain.co.za, during a virtual training on Digital Strategy 101, attended by over 40 participants from SAMIP, NAMIP and the regional cohort. The two-hour session was...

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Developing a product thinking mindset

Developing a product thinking mindset

The concept of product thinking has had a lot of hype as the solution that will save news journalism, yet its definition is nebulous as it incorporates ideas from many different sources and disciplines. In a series of virtual workshops tech journalist and entrepreneur...

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Good writing is simple writing

Good writing is simple writing

  Early-career writers often make the mistake of thinking they need to impress their readers with poetic eloquence and linguistic gymnastics. The truth is that readers – particularly in the short-attention-span digital space - want information quickly and...

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Follow Our Updates

Update | A networking award, free media course, election talks and more

 Recognition for QTW+ Director as top Networking Woman Founder of feminist non-profit Quote This Woman+, Kathy Magrobi, was among 50 change-makers and industry influencers recognised by the Mail & Guardian in their Power of Women annual showcase of South African...

Update | Support media innovation, women’s sport and youth digital inclusion

Vote for your favourite SA sportswomen Gsport has announced the finalists for the Momentum gsport Awards 2023 and invites the public to help choose the winners by accessing the voting hall at gsport.co.za/voting. South Africa’s Andile Dlamini, Jessica Nkomo, Kgothatso...

Update | AMP, teaching TikTok, a Seen Summit and more

African Media Perspectives More than 50 media professionals from across the region gathered for the inaugural African Media Perspectives (AMP) Conference in picturesque Stellenbosch. The 2-day conference covered topics ranging from data and design to vernacular...

Update | Media in the news, a milestone and a goodbye-for-now

#SMWX hits 50 000 subscribers The Sizwe Mpofu-Walsh Xprience (SMWX), the current affairs digital channel started in 2019 by Dr. Sizwe Mpofu-Walsh has surpassed the 50 000-subscriber mark! To celebrate the milestone the channel hosted a 50K Q&A special, where...

Update | Panels, prizes and World Press Freedom Day

Viewfinder editor wins Fetisov award Viewfinder editor, Daneel Knoetze, received second prize in the Contribution to Civil Rights category at the 2022 Fetisov Journalism Awards, at a ceremony in Dubai in April. Daneel was recognised for his reporting on police...

Update | Media viability discussions in Ethiopia and more awards

Sharing global media sustainability insights in Ethiopia Radio Workshop, Volume, Food for Mzansi, Media Hack Collective and Daily Maverick were among the media organisations sharing their expertise at the PRIMED ‘Building Viable Media Businesses’ workshop held in...

Update | Training, information and inspiration from our experts

Digital Strategy 101 with Verashni Pillay Almost 50 people attended SAMIP’s virtual training workshop on Digital Strategy for Newsrooms on a Budget, presented by explain.co.za founder, Verashni Pillay. The two-hour workshop focused on the basics of digital news...

Update | New Year, new projects, positions and products

 Building the world's best newsletter Last year Daily Maverick’s First Thing with John Stupart won the award for best newsletter at the WAN-IFRA 2022 Digital Media Awards Worldwide. So, our cohort were fortunate to be learning from the best when John Stupart presented...

Update | Solving media and societal issues, one conference at a time

Considering the Future of Journalism Education across the region In mid-November regional SAMIP participants Namibia Media Trust and CITE partnered with MISA Malawi and DW Akademie to host a 3-day hybrid conference on Journalism Education in Southern Africa. Themed...

Update | We bring news of elections, media gatherings, journalism awards and more

M&G and Newsday collaborate for Lesotho election reporting Lesotho weekly newspaper Newsday raised its game to cover the country's national elections held on 7 October. Alongside live social media polling updates the Newsday editorial team collaborated with a Mail...