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Good writing is simple writing
Early-career writers often make the mistake of thinking they need to impress their readers with poetic eloquence and linguistic gymnastics. The truth is that readers – particularly in the short-attention-span digital space - want information quickly and...
The Power of Product Thinking in newsrooms
The product thinking concept is a revolutionary new approach in dynamic modern newsrooms shifting the focus from content-centric to being more user-centric. The paradigm shift to user-centricity has helped newsrooms build better products for their audiences. SAMIP...
How newsrooms can engage audiences using Twitter Spaces
@TwitterSpaces is a new way to have live audio conversations on Twitter. Twitter rolled out its Clubhouse competitor in 2020 and expanded the social audio feature to a large portion of its users throughout 2021. Very similar to Clubhouse, Twitter Spaces allows live...
Could Telegram be a new channel for SA newsrooms?
A few global news brands have made good use of Telegram as a publishing channel. Is there an opportunity for South African publishers to do the same? A number of South African publishers have made innovative use of WhatsApp as a publishing channel: As we previously...
Reader revenue strategies and the business of news
In a SAMIP dialogue, leading independent news media shared tactics to generate reader revenue for digital newsrooms. JAMLAB's Tshepo Tshabalala wrote up some of the key insights The business of news publishing has become a challenge now more than ever. Media...
Lessons on podcasting for Sub-Saharan Africa
What does it take to build a sustainable podcast in the global South? Maybe it’s just that we’re all stuck at home, but it feels like there’s been an exciting uptick in podcasting among the cohort of media organisations in the South Africa Media Innovation Program...
Those who can, should teach: online training for media organizations
Say you are a media owner, editor or content developer with a strong niche and a captive audience. One way to monetize your expertise is online training. Online learning, or e-learning has grown into a $200 billion industry, with most e-learning being concentrated in...
Publishing for WhatsApp? Here are three great ways to do it
With 90% of internet users active on its app, WhatsApp is the biggest social networking app in South Africa. It’s bigger than Twitter, Instagram, and even Facebook. So it’s no wonder that publishers have turned to WhatsApp as a way to reach audiences. The South Africa...
Pivoting to webinars – 5 lessons for small media orgs
As media organisations race to adapt to life under lockdown, many are turning to online events – to reconnect with audiences, make up for lost revenue, or to establish themselves as agenda-setters on the key questions of the day. Last week, the South African Media...