The last couple of months tend to be one of the busiest and the same can be said for the South Africa Media Innovation Program (SAMIP) that is wrapping up 2019 with a series of workshops and training for our participants.
Revenue exploration Prague
In late October, SAMIP participant Daily Maverick attended the Media Development Investment Fund (MDIF) / Media Advisory Services‘ (MAS) Revenue Lab Conference in Prague, Czech Republic. The workshop was geared towards providing insight and guidance on the latest trends in revenue generation for media companies and to provide a place for collaboration and networking among the participants and follow up after the event.
“Attendance at the Revenue Workshop resulted in exposure to various useful themes that were taken back to the organization along with strategic adoption of key focus areas for Daily Maverick in 2020”, says Daily Maverick publisher Styli Charalambous.
Tools and marketing in Joburg
In November SAMIP hosted two workshops at our offices in Rosebank, Johannesburg with the first being a showcase of Google News Lab’s tools and process by visiting fellow Eugene Okumu. SAMIP participants were shown various Google products such as their online courses for journalists in areas that include investigative journalism and verification.
SAMIP then followed this up with a day-long workshop led by The Digital Ivy founder Claire Du Preez who guided our participants in developing marketing strategies for their businesses at the SAMIP offices. Delegates from Health-e News, gsport 4 girls, #SMWX, Hashtag our Stories and Not Yet Uhuru were in attendance.
“I’m feeling much more confident about my own methods of marketing, now that I know exactly how and what I should be questioning in my approach to our campaigns,” says Not Yet Uhuru social media coordinator T.K.
Podcasting in Poland
Way further up north SAMIP participants Volume, Children’s Radio Foundation (CRF), and Daily Maverick attended the MDIF/MAS’ podcasting study tour to Agora (the publisher of Gazeta Wyborcza) in Warsaw, Poland.
Several media outlets from Asia, Africa, and Europe were brought together to learn more about how Agora has managed to establish a strong podcasting presence in a short period of time with some excellent results that could be very inspiring for others.
The study tour provided an opportunity for delegates to: gain insight into revenue and production strategies for podcasts; how to consider various podcast formats and the resources required to produce each format; approaches to post-production; and audience development strategies for podcasts.
Products thinking in Mumbai
And on the other side of the world we sent delegates from ViewFinder, SMWX, Health-e News and gsport for girls to a two-day workshop in Mumbai, India that again hosted by MDIF/MAS. This time the focus was on content and product design for publishers.
Attendees of the workshop were also taught steps they should take to consider and implement when introducing a new product offering to audiences, advertisers and the internal team.
Each participating organization presented a short presentation on their current work or challenges faced in presenting new offers in terms of growth and scale. Following the workshop was a collaborative exercise of sharing of experiences, advice, and examples of case studies, and best industry examples.
During this past month CRF was took home silver prize in the Global Youth and News Media category at the News Decoder Awards. They were lauded for their innovative approach to an HIV/Aids comprehension campaign.
As we barrel through the final month of 2019 SAMIP will be hosting a meeting of the Advisory Committee meeting in December 2019 in Johannesburg to select the next round of entrants to the program. To apply for Entry into SAMIP, fill in the enquiry form on the SAMIP website. Follow us on Twitter at @SAMIP_MDIF for updates and more information.