Mo’ letters, mo’ work


As January came to a close and the month of love began, the South Africa Media Innovation Program (SAMIP) has been working hard on not only getting our first cohort of participants into the program but also developing strategies for bringing on more participants and increasing our reach and impact.

In the first week of February SAMIP got to work on completing the grant letters for the winners of the Innovation Challenge. The letters would give the participants access to the funds they won through Challenge and also provide a roadmap for them to grow into sustainable projects and organisations.

Having made some meaningful connections during our first workshop held in Johannesburg in January, the participants were ready get started on their projects as well as form partnerships in order to gain necessary skills, connections and resources from one another.

Notable highlights

Since the beginning of the year some of the participants have gotten straight to work in developing content and progressing their projects. From registering company names, to outputting engaging content the first cohort has made some notable progress in their quest to become sustainable or profitable.

Hashtag Our Stories 

Yusuf and Sumaiya Omar have been hard at work in developing the mobile video content. They launched their local Facebook page (Hashtag Our SA) in the middle of January and throughout February they posted videos that have gone on to garner more than 220,000 views on Facebook. When the late Hugh Masekela passed away, in January, they were quick to post this moving tribute to the legend.

They not only post social videos like the one above but they’ve also been experimenting with informative content that touches on issues such as fake news and the Winter Olympics. We highly recommend following their page which will grow in leaps and bounds over the next year.


Another one of our participants has also undergone some restructuring in terms of their project. Digest is a financial newsletter aimed at millennials. The team has big plans to bring financial services and education to the youth of South Africa. Currently they have begun archiving their content for the public to view past updates which include breakdowns on what the president’s State of the Union Address means for the economy.

They have also posted interesting threads on Twitter on topics such as the cabinet reshuffle that president Cyril Ramaphosa announced this past month, all with an eye on the effects on the economy and ordinary citizens.


Our team has been attending media events and assisting with the planning of a few as well.

Earlier in February our program officer, Siyabonga Africa, was invited to represent SAMIP in the planning meeting for the Duke Menell Media Exchange 2018 that will be taking place in June this year. The exchange is a great opportunity for the journalism and media community to meet and engage over pertinent issues in the industry. Several of our participants will be involved in the exchange as speakers and content developers.

Our program officer also attended the IAB Digital Summit, held in Kyalami this year, where media workers and thought leaders gathered to learn about the latest developments in the industry and to network.

General Applications Open

Finally SAMIP has opened applications for general entry into the program. Since the middle of February applications have been streaming in and the team is hard at work analysing the submissions as they come in in order to find the next set of participants to the program.

We urge anyone who has a mission-driven project or organisation that is aligned with the focus areas, that SAMIP has laid out, to submit their applications. Applications have no deadline so interested parties should take their time to think through their submissions before applying. Entry into the program, through general applications, does not mean automatic funding but will give participants access to SAMIP’s capacity-building program and resources.

February was a busy month for the program and the participants and SAMIP will continue looking for opportunities to increase its impact in the South Africa news media industry.