Hashtag Our Stories nets Snap Inc investment

Hashtag Our Stories, a participant in the South Africa Media Innovation Program (SAMIP), has been selected by Snapchat to take part in its inaugural incubator program Yellow. The incubation comes with $150,000 (R2.3m) in funding and business education in exchange for equity.

The Hashtag Our Stories team, Sumaiya and Yusuf Omar, will be incubated at Yellow’s offices in Venice just outside of Los Angeles, United States. During the three-month incubation they will experiment with Snapchat technology in line with their project that amplifies citizen journalism.

Hashtag our Stories was selected as a participant in SAMIP through its Innovation Challenge that ran late 2017. The program is an initiative that aims to accelerate digital media innovation among independent media outlets across South Africa.

“We are proud of Hashtag our Stories’ achievement which is a testament to the innovative thinking and approach by Yusuf and Sumaiya,” says Media Development Investment Fund (MDIF) Program Director for Africa Bilal Randeree, “We look forward to seeing great things in their future.”

SAMIP provides funding and capacity building to help innovative media organisations find and tell impactful stories and develop new and sustainable business models. It was set up in 2017 by Media Development Investment Fund, a US-based not-for-profit investment fund for independent media around the world that provide the news, information and debate that people need to build free, thriving societies. The program is co-funded by the Open Society Foundation of South Africa and Omidyar Network.